Privacy Policy

This privacy policy sets out how Smarten Up Institute (SUI) uses and protects any information that you give SUI when you use this website.

Smarten Up Institute is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website you can be assured that it will only be used in accordance with our policy as outlined.

SUI may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from March 15, 2010.


We may collect the following information:

  • name and job title
  • contact information including email address
  • credit card information for registration purposes
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offer.


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to register, deliver and improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. SUI further commits to ensuring your information is secure and does not store credit card information on the system.


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


By submitting personal information to the Site, you agree that SUI may collect, use and disclose such personal information as described in, and in accordance with, this Policy and as permitted or required by law. You may refuse or withdraw your consent to certain of the identified purposes in this Policy by contacting our offices in writing at If you refuse or withdraw your consent to certain purposes, we may not be able to establish or maintain a relationship with you or provide you with services or information that may be of value to you.


You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, fill in the text box online to indicate that you do not want the information to be used by anybody for direct marketing purposes or you may check the appropriate box on the registration form.
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at


By using the Site, you accept that your personal information, gained through registration or otherwise in connection with your use of the Site and its services, may be transferred to SUI’s related organizations, subcontractors or agents who perform tasks related to the Site and its services, or for the purposes of storing the data in the relevant database which may be located in countries other than your country of work or residence. SUI will not disclose your personal information to any other third party without your permission. Where personal information is provided to a third party for any purpose such third party will be required to enter into a confidentiality and non-disclosure agreement with SUI, prior to the transfer of personal information to such authorized third party.
All rights, including copyright, in of and to this website are owned or controlled by Smarten Up Institute Inc.


SUI will protect your personal information through safeguards appropriate to the sensitivity of the information to protect your personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.


Please contact our offices at if you wish to be informed of the existence, use and disclosure of your personal information.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.